This is a rebranding of Down North Pizza, a Philadelphia pizza shop focused on reducing recidivism and promoting activism. I collaborated with a group called The Working Remotely on the store's launch. This group consists of Black and Brown professionals in the industry, and I served as the creative director for this project. We created new brand guidelines for the pizza shop, including the logo, packaging, merchandise, and uniforms. Since the rebranding and launch, Down North's Instagram followers have increased from a few thousand to 61.9 thousand, and it has been featured in many publications.

Collaborators: The Working Remotely